Hi, I’m Jo-Aynne.
I coach leaders and high achievers to unlock greater potential for success and fulfillment.
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10+ Years of Coaching Experience
Corporate and Private
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25+ Years In Leadership Roles
Publishing, Sales and Marketing
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Coach, Trainer, Speaker
Healthcare, Hospitality, Finance, and More
Who I Am
I’m Jo-Aynne Von Born, a leadership and executive coach who believes growth should be both practical and personal.
I help leaders and high-achievers become more skilled and confident in how they lead, communicate, and make decisions.
Blending real-world leadership experience, coaching expertise, and creativity, I help people envision bigger possibilities and take consistent, meaningful action.
Whether coaching an individual leader or partnering with HR, I help build the inner clarity and the outer capabilities to lead and succeed with purpose, presence, and impact.
Based in South Florida, I work both virtually and in person, and travel to meet my clients’ needs.
What I Do
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Whether you’re navigating a career transition, stepping into greater leadership, or seeking meaningful success without burnout, coaching gives you a confidential space to think clearly, navigate pressure, and lead with greater confidence.
Together, we strengthen your leadership identity, clarify your next steps, and build the practical skills needed to lead with resilience, purpose, and impact.
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I partner with HR on leadership development for high-potential employees and executive coaching for their top talent. Whether the focus is clearer communication, stronger engagement, faster innovation or highly cohesive teams, accomplishing your organization’s goals is my priority.
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Unleash workforce greatness with an inspiring keynote or customized breakout session. I deliver engaging, interactive and practical presentations that strengthen leadership, instill confidence and fortify resilience for today’s pressure-filled enviornments.
My Approach
Practical
I work in a clear, human-centered way that turns insight into action. By focusing on the conversations, decisions, pressures, and goals you currently face, growth becomes useful, measurable, and immediately applicable.
Creative
I aim for thoughtful, perspective-shifting discussions that help you imagine new and powerful possibilities. Through reflection, reframing, storytelling, and strategic thinking, we uncover better ways to lead, communicate, and move forward.
Free Newsletter!
Awaken Your Potential
3-minute weekly reset for leaders and high achievers. Honest, practical articles to help you think more clearly, lead more strongly, and stay balanced under pressure. Always focused on the inner game behind sustainable success.
What People Are Saying
"As a senior executive, mother, and wife, using many coaches throughout my career, I can honestly state that Jo-Aynne is the best coach I have worked with."
Debbie Fiorino, COO, Dream Vacations and CruiseOne"When our scheduled speaker canceled one week before our big event, Jo-Aynne came to the rescue. She not only spoke with our CEO to create a customized presentation but also delivered it beautifully. We highly recommend Jo-Aynne."
Lisa Westenberger, VP of People and Culture, Site Impact
“Jo-Aynne brought transformative leadership tools to our team through her inspirational, interactive, and engaging workshops. Her knowledge, combined with her positive attitude, provides a safe environment for people to open up, learn, and break mental models.“
Drew Daly, SVP/GM, Dream Vacations and CruiseOneGet in Touch!
Schedule a free consultation to learn about private executive coaching or to discuss an HR partnership with your organization.
